The Challenge
How do you ignite engagement and sales across 3.7 billion annual emails in 7 languages?
Fitbit, a globally recognized brand in fitness wearables, needed to maintain engagement, drive revenue, and bring creative excellence across high email volumes in multiple languages – all during a global economic downturn and a major corporate transition under Google.
The Outcome
Increased sales, deeper engagement, world-class creative
Through the creation of flexible modules, a seamless onboarding process, and dynamic personalized emails across dozens of holidays and product launches, the program has continued to drive sales and revenue with steady growth for Fitbit, resulting in a 36.9% increase in revenue YOY.
How we did it
Turning everyday emails into relevant, engaging experiences
Havas CX created a library of modules that can be pieced together for different layouts, supporting dynamic content and direct translation. With Fitbit, we developed a series of engagement emails to create a frictionless onboarding process. Then we built targeted, personalized campaigns across holidays and product launches, each capturing the brand spirit while pushing the creative forward.
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